Cause

Own every moment Own every moment Own every moment Own every moment Own every moment Own every moment Own every moment Own every moment Own every moment Own every moment Own every moment Own every moment Own every moment Own every moment Own every moment

The Vision: What is the Own Every Moment Movement?

The Own Every Moment (OEM) Campaign empowers high-functioning individuals to embrace life’s opportunities with authenticity, clarity, and joy. Amid caffeine, alcohol, and substances creating an ‘influenced’ self - bringing us to become social butterflies with rose-tinted glasses yet also causing jitters, blurs, clumsiness, and ultimately, reliance, self-doubt, embarrassment, and compromised health —we redefine wellness.

Imagine feeling fully present, genuinely connected, and absolutely alive in every interaction, without the haze or the urge to hide behind a facade. Join this movement to own your genuine self, build real connections, and embrace a community that celebrates vitality - one sip and one resonant step at a time.

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Building the OEM Community:

The OEM Campaign creates a community for ‘damp’ living - gradually opting for our drinks over traditional social beverages or substances for empowered, unblurred experiences. Beyond fostering healthier habits, our bigger mission amplifies inner confidence and true connections - empowering you to be present, unapologetic, and most importantly fully own your identity in every cherished moment. We want you to be able to see the best version of you in every occasion and embrace who you are without the urge to hide or doubt on a bad day.

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Actions, Missions, and Goals

Actions include damp networking for meaningful conversations, damp dating mixers for genuine interactions, mental wellbeing workshops and motivational speakers on self-confidence, support groups for genuine sharings, and 7-Day and 30-Days Damp Challenge for seamless habit integration. And of course, our OEM run club for that weekly fresh dopamine rush when you’re craving those happy hour vibes.

Goals aim for 50,000 global members, collaborations with mental health advocates or non-profits, and cultivating bonds via shared stories, ambassadorships, and initiatives that honor empowered, unmasked lives.

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