About Eve Bliss - A Functional Wellness Brand

Eve Bliss is a wellness lifestyle brand promoting wellness through products, wellness programmes, and community events.

Set out by the ambition to make wellness solutions more fun and accessible, Eve Bliss was born

Taking care of our own and others’ physical, mental, and social wellbeing shouldn’t feel like a luxury, a compromise or a challenge.

Our vision & mission

We believe that a truly sustainable wellness lifestyle and ecosystem builds from genuine desire. Eve Bliss is committed to making wellbeing solutions more social, approachable, and culturally relevant so that more people can be inspired to be kinder to their own and others’ wellbeing through all that they do.

Every sip of our product and every participation of our event is a shining act of supporting our mission.

Why "Eve Bliss"?

Eve is the first woman on earth. We want to include that to subtly honor the “mother of humankind” and women. Whilst “eve”’s second meaning is the “the day or period of time immediately before an event or occasion”. The word itself encapsulates the feeling of anticipation and joy which is what we hope for everyone to feel when they sip and celebrate.

“Bliss” means “perfect happiness and great joy” – once again – what we aim to bring to all our family, friends, and fans through all that we create and in all that we do. “Bliss point” is also a food science term that describes “the golden ratio of ingredients in a food that makes it most enjoyable and difficult to resist”. Our goal is to create this” wellness addiction” so it never feels like a chore or a bore.

Our founder's story

Amy Tsien is the founder of Eve Bliss, a Hong Kong all-rounded wellness startup launched in the midst of Covid in September 2022. Founded with a holistic vision, Eve Bliss addresses three vital pillars often overlooked in urban life: physical, mental, and social wellbeing. It empowers individuals to become their best selves through thoughtfully designed everyday wellness products, engaging corporate programs, and vibrant community initiatives. From curated pantry solutions to transformative workshops, the brand is committed to making wellbeing accessible and enjoyable for everyone.

“At Eve Bliss, we believe wellness shouldn’t be complicated, but a natural part of everyday life. Our mission is to create intuitive solutions that seamlessly integrate into your daily routine, empowering you to thrive in mind and body. Because when you feel your best, you can give your best to the world.”

– Amy Tsien, Founder & CEO of Eve Bliss

In 2024, the brand expanded its offline presence across one of the major supermarkets such as citysuper; key health cafe chains including Treehouse, Nood Food, and SaladStop. In 2025, the expansion continued to include Soho House, The Women’s Lounge, and other boutique stores throughout the city.

To further contribute to the city’s mental wellbeing, Eve Bliss also works closely with local mental health charities and initiatives like MindHK and MindTheWaves; and international organizations like The Sunflower. Effords range from donations to cohosting events.

Our Team

AMY TSIEN

Founder & CEO

Amy founded Eve Bliss in the summer of 2022. Her mission is to redefine the perception and experience of physical and mental wellbeing solutions. She leads the team to dispel the misconception that wellness is cliche and mundane by creating high quality everyday healthy products and orchestrating fun, social, and community experiences.

NATASIA SUN

Marketing and PR Manager

Natasia joined Eve Bliss as the Marketing and PR Manager. She brings a diverse range of perspectives to the team, having worked for Michael Kors, lululemon, and even now as a fitness trainer. Natasia is responsible for overseeing all brand communication efforts from our own channels, to supporting stockists and corporate partners.

NATALIE LEE

Accounts Manager

Natalie is the Accounts Manager at Eve Bliss, where she handles B2B sales and strategy. Having built her own business, she understands the multifaceted roles required for success. Her passion for health and wellness aligns with her commitment to delivering results while supporting local businesses in the community. In her free time, Natalie enjoys hiking with her rescued dog, trying out new recipes, and exploring local hidden gems.

JOY LEE

Creative Director

Joy oversees all of Eve Bliss’ designs, artwork, and social meda. Her unique perspectives, the warmest heart, and incredible work experience reflect in her work and storytelling every time. At Eve Bliss we value the genuinity, passion, and soul behind all that we do, Joy ensures everything we see encapsulates each of those elements.

APPLE LEE

Partnerships and Community Manager

Apple is constantly scouting for values-aligned brands and organizations to partner with and bring forth unique wellbeing collaborations. Apple’s personality, work ethics, and vision have created valuable long-term partnerships ever since she joined the team. Partnerships and Community Manager is an extremely key role at Eve Bliss to help strategize and excute our community engagement intitiatives with our partners, coordinate the collaboration, and promote a sense of belonging amnongst our community. Apple’s passion and capabilities allow her to excel at the role.

CLARA TAN

Singapore Clients & Partnerships Lead

As an events and operations manager, Andy ensures that everything from frontend to backend runs smoothly on a day-to-day basis and at every event the brand hosts or partakes in. Clara joined Eve Bliss as the Singapore Accounts and Partnerships Lead in 2023. She leads client growth and business partnerships across Singapore as the brand started its expansion in May 2023. Her experiences, vision, and passion have allowed her to identify the needs and desires in people, and excel in strengthening the brand’s positioning in Singapore with her unique perspectives and drive.

JACKY LAU

Operations Executive

As the Operations Executive, Jacky is the unsung hero behind the scenes, working tirelessly to ensure that every event the brand hosts is a success. With a keen eye for detail and an analytical mind, Jacky is responsible for overseeing the smooth operation of both frontend and backend activities, from setup to teardown.

LEO KWUN

Operations Manager

Leo has extensive experience in recreation and event management, planning and participating in large-scale sports projects. As a fitness coach, he possesses excellent communication skills, understanding others’ needs. He leads teams to ensure smooth and accurate event execution. Leo believes in teamwork, making the impossible possible, and is committed to enhancing event quality and participant experience.

Wellness Programmes, Workshops & Panels

Discover our corporate wellness workshops, promoting physical and mental well-being in engaging ways. From yoga to empowerment panels, we foster holistic team wellness.

Community

Join our community gatherings promoting well-being, like the Eve Run Club and Eve Football Club. Engage in regular runs, practices, and fundraising events for charitable causes.

#GlowWithEveFest

In 2024, we debuted #GlowWithEveFest Preview, fostering mental well-being through interactive workshops and neon workouts. Eve Bliss creates vibrant, supportive spaces for all.